Vision: Ok…this is not a kit. But I like to show the before and after of a press pitch for a complicated technology. Basically, I started out with a schematic of how a headworn technology worked (image on right) and pitched a variety of editors on the product concept – which had not been rolled out in the market yet. I was able to leverage the innovativeness of the device to garner interest from the New York Times technology editor! A great result from a simple piece of paper….
MyContribution: Writing, Pitching