What is the mission of a brand? It is for changing the world. Improving the human existence. Making an impact based on big convictions.
Jennifer C. George, MBA
Senior Marketer | Strategic Leader
20 Years of Digital Branding & Product Management at scale. Healthcare, Medical, and Tech expertise.
? Modern Marketer ?Digital Experiences Expert ? Creative, Compelling Storyteller
Modern Marketer | Analytics and Digital Expert | Creative, Compelling Storyteller
Key Expertise
Product Launch & Lifecycle Management
Analytics
Alliance Development & Management
Results Focused Digital Demand Marketing
Storytelling
“I build brands, focusing on the journey to be a more rewarding experience – for employees, for customers, and for the business.”
Portfolio
Developed through in-depth understanding, analysis and a fresh approach to marketing, communications and product development. Innovation requires an understanding for the process, establishment of goals and of course great partners. Full Portfolio
“Jennifer was the marketing driver for our partnership. She was extremely valuable to us. We were able to engage thought leaders, whom Jennifer recruited, to help drive our joint business forward. Without a strong go-to-market plan we would not have had the accelerated impact to market and experienced double-digit growth. Always thinking out of the box - at one conference, we transformed the exhibit booth into a candy store to emphasize our theme, “Sweet Integration.” Booth traffic increased by more than 30%!”
– Randy Tucholski
Senior Sales & Partnership Director Codonics
“The way marketing was managed for the outbound marketing campaign and the relentless focus on details to drive attendance and interest in the event was excellent. The fluid understanding of the consumer + sophisticated marketing made a great impact with sales and then some.”
- CEO, Technology Company
“Jennifer pioneered markets in key emerging technologies and developed relationships with key opinion leaders that resulted in product uptake. She worked effectively with teams to execute her vision and meet deliverables. She is driven, direct, and diligent and she is a pleasure to work with, fun, and respected. She has extensive knowledge in the field and she can apply her knowledge to produce great results.”
- Bruce Prothro
VP Regulatory and Quality Prothro Consulting ArhtroCare Experience
“Highly impressive and effective effort which matches our desired results! 550% traffic increase, 244 press clippings, the reach of 82 million combined with massive interest and number of leads all speaks to the success of the event at HIMSS.”
– Leader from IABC
(International Association of Business Communicators)
“Omnicell’s Peer to Peer Engagement Program for top healthcare systems was a true rich and rewarding experience due to Jennifer George. She designed this to be engagement centric. She believes what we believe - find new ways to make things better…solve challenges. She listens. She’s dedicated. And will go above and beyond to make things happen. She helped ensure that our output was moved to execution. She’s been a real catalyst to us as a healthcare services provider.”
- Gee Mathen
Assistant Director for Application and Technical Services, Pharmacy Texas Children’s Hospital
Awards & Recognition
Best New Product Introduction Event
GOLD STEVIE WINNER:
Trainer Rx, Walnut Creek, CA, USA: Introduction Trainer Rx to Healthcare Executives