Vision: This ad was developed in conjunction with Valley Radiology and placed in local newspapers and magazines. The program also included online and radio ads. The goal of the creative was to use a real patients experience to provide insight on a novel procedure for treating spine tumors. The use of expansive creative was much more soothing than leading with a photo of the device and a physician (especially for this sensitive topic).
My contribution: Copy development, program management
Partner: Imagine That