Vision: Tradeshow booths need support- drivers – and using as many mediums as possible to get your message out is critical. For NASS 2010 we used a “belly band” which was placed on the show daily. The strategy including strong product images and a design concept that also supported the tradeshow booth. QR codes were used on this piece as well as of course on the booth (with instructions on how to use).
My contribution: Strategic Vision, Copywriting
Partner: Lina Ward and The Miller Group (LA / NY offices)
Partner Exhibit / Scientific Exhibits Arthrocare Spine / Parallax Contour Booth /