Vision: Nominated for a Silver Award by Rx Club – from 1,700 entries! This ad won for its strong creative concept and execution. The design was a complete contrast to what was inherited by ArthroCare from Parallax. Moving away from the usual product ads to organic an design in order to establish a strong foundation for the brand that could be expanded over the next few years. Notice use of vivid colors. Hard to miss. The copy was pared down in the ads that an in trade journals.
MyContribution: Creative Direction, Project Management, Copywriting
Partner: Adair Greene