Kaiser Permanente

Vision: This fold out direct mail piece was designed for consumers with low vision conditions. The exterior grabs attention with vivid color and small print. Inside the piece all images, font, colors were developed for excellent readability. This piece was the workhorse of the product line and used as handouts as well as regional mailers. The enticing offer from Readers Digest helped to drive response rates close to 15%!
My contribution:Strategy, writing
Partner: Imagine That

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