Arthrocare Spine

Vision:This is an example of a dimensional mail piece designed for a physician audience to support a new product launch. The images are unique and resonate with an old way of mixing bone cement. The piece was designed to stand out from the other mail clutter. It offers three ways to respond: BRC, phone, email. The program results were stellar – mailed in six waves it generated a 20% response rate! Excellent for targeted direct mail.
My contribution: Project manager, writing
Partner: Imagine That

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