Vision: Packaging to support a new product launch is almost as important as the product itself especially if the device has a higher ASP. The Parallax Contour packaging was designed to support the launch of this new brand by using fluid colors, curves that mimic the logo and also overall functionality. This shelf box contains needles and the Contour device. No need for the physician to search for items for a case. Everything is right here.
My contribution: Packaging Vision
Partners: Imagine That

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