Vision:This poster was designed for placement in physician offices to drive interest from their patients in vertebroplasty, a minimally invasive spine treatment procedure (which many companies sell product into). The concept also supported the branding of the company as the leading educator in this area. This creative is vivid, lively and uses the x-ray overlay concept, which can be found on physician marketing materials as well.
My contribution:Creative Direction, Project Management, Copywriting
Partner: Adair Greene