Vision: It was amazing when I learned that Casey FitzRandolphs’ grandfather used one of Enhanced Vision’s products to help watch him win GOLD in the 2002 Winter Olympics! This developed into a comprehensive patient outreach campaign involving print media, print PR (see NYT inset) coverage and live interviews on the Today Show. The creative focus was to highlight Casey and his grandfather. The response was overwhelming by this underserved community. I was very excited to be at the helm of what was a thrilling ride.
My contribution: Marketing Strategy, Creative director, PR management, Program Analysis